Midi Organic has invested in a Aseptic Puree Line. The installation of the facility was finished in 2019 and now it is fully operational. In this new facility, Midi is able to produce and aseptically pack single strength & concentrated purees of their complete fruit range. For more information on our organic berry products, click here.

Although the organic farmers grow their fruits in a traditional way, the local freezing facility is anything but traditional. This family-owned freezing facility was built in 2006 and its equipment is the best of its kind. The facility provides employment to about 40 workers. We work closely with the facility in order to ensure the quality and food safety of the frozen fruit, with our quality management staff visiting the facility regularly to make sure that all processes run according to the highest food safety standards.

Over the past twenty years, we have been working with a group of around 600 small-scale organic fruit farmers in Serbia. These organic farmers manage their organic farms and orchards in a traditional way that has seen little change for generations. The agriculture in this region has never been anything but organic, meaning that our organic farms are not at risk of being contaminated by agrochemical residues. Due to the unique climate of this region and the hard work of our farmers, this region produces rich and flavorful fruit. Our agronomists pay frequent visits to the farmers to monitor cultivation and provide technical assistance where necessary. 

For a more in-depth look at Midi Organic, check out this video of our organic fruits and berries sourcing project in Serbia.

In this impact two-pager we highlight the most important sustainability milestones of our berry and fruits sourcing in collaboration with Midi Organic.

Download the report here.