Tradin Organic is pleased to announce the appointment of Floris Wesseling as the new CEO, effective September 1st. Floris, recognized for his purpose-driven leadership and global perspective, is dedicated to using business as a force for good.

With a wealth of experience spanning over 20 years in the food industry, Floris has consistently taken on roles with full P&L responsibility throughout his career. His proven track record across diverse geographies and product categories showcases his adaptability and versatility in various markets.

In his own words, Floris shares, “This role aligns perfectly with my ambition to contribute to changing the food system. Organic is the future! I am eager to capitalize on the strong leadership position in organic that has been built over decades of dedication and conviction. Leading Tradin through its next phase of growth excites me, and I am ready to do so with all the passion and nimbleness of the global Tradin collective. Strengthening the strong partnerships both upstream and downstream, we will build an even stronger business for the future.”

We have full confidence that Floris' vision and leadership will propel Tradin Organic to new heights, upholding our tradition of excellence and innovation in the organic food sector. Welcome, Floris!